Right, but WTF is Agency 3.0 about?

 

William Morris, Media Execs Create ‘Agency 3.0′

Partnership Reflects Drastic Changes in Hollywood, Advertising and Technology

So far interviews with the threesome have produced quotes like “…TV advertising ‘is becoming less effective,’ in part because ‘it’s highly disconnected from the creative process.’ and “we’ll be providing services as well as making investments in this sector.”

The new ventured is described by Adage as “a digital-marketing-services company seeking to marry digital technology to strategically developed content.”

Read the full story here and then some one please tell me what the fuck will they do –exactly: http://adage.com/madisonandvine/article?article_id=127229